Abstract: Society responsibility of rare earth enterprise is very important to solve the problems existing in rareearth industry. This paper analyzes the society responsibility drive force for rare earth enterprises by designing thesocial responsibility driven model. The results show that social responsibility driving force imposed on rare earthenterprises could be weakened or dissimilated, whether interests related or ethics-related. The internal mechanismsof rare earth enterprises, government and society should be reformed and improved by creating a benign interactedsystem.